Someone you picked. You browse the network, you send or decline every invitation, and capacity is enforced so you are never hosting more people than you said you could take. Each profile carries the stays that creator has already completed, how many landed on time, and the ratings left by the properties that hosted them, so you are choosing on a delivery record rather than on a follower count.
Your guest guide and your brief are handed over automatically once a creator is confirmed, so house rules, access, timings and what you expect back are all in writing before anyone travels. Nights, deliverables and terms are signed at that point too. Nothing is negotiated at the front desk.
Nothing counts as delivered until you approve it, and nothing is paid out until you do. The collaboration stays open at its current stage and the shortfall is recorded against that creator's on-time figure, which is the same figure the next hotel sees before inviting them.
Yes. Delivered work arrives for review first. What you approve moves into your content library and its tracked link starts counting; what you do not approve does not count as delivered and is not paid for.
They are a guest of your property, so your own house rules and booking terms apply exactly as they would to anyone else staying with you. Ukreate agrees the stay and the deliverables between you; it does not provide insurance and does not sit between you and your own terms.
No. It is a production arrangement with agreed deliverables, dates and terms, settled before anything is shot. What you get back is not a mention, it is owned media: video and photography you can put on your own booking page, your own ads and your own channels, indefinitely.
Every collaboration carries its own tracked link and discount code pointed at your booking engine, with a 90-day attribution window. Revenue is shown as confirmed, pending or reversed, and commission is only ever paid on the confirmed line.
Two nights is the most common: long enough for a creator to shoot properly without holding the room over a weekend. You set the nights, the window and the capacity yourself, and capacity is enforced, so you are never overbooked.
Every approved piece lands in your content library automatically, filterable by creator or by format and downloadable individually or in bulk. Approved by you, then downloadable whenever you need it, at no further cost.
Nothing. Setting up your property profile and posting a stay is free, and nothing publishes until you say so. The 8% applies only once a guest has stayed on a booking traced back to the content.